From Brick and Mortar to Digital
For over 60 years, Med-Lab’s partners and customers have come to associate them with their commitment to excellent customer service. So when this family-run company decided it was time to upgrade their corporate identity to carry them into the next generation, it was important that their core beliefs weren’t forgotten. And what better way to engage with their larger South Florida community than with social media? We all agreed there was none, so we set out to establish Med-Lab’s web presence with a social media voice that spoke to the company’s core values.
A website, equipped with a fully-produced corporate video, that paid homage to the company’s history while looking ahead to the future by incorporating their latest product offerings and creating synergy with their newly launched social media platforms. All this to continue Med-Lab’s proud tradition of engaging the South Florida healthcare community face-to-face and now online!