Design for Goodness' Sake.
Designing for Feeding South Florida's during the COVID-19 pandemic.
Feeding South Florida is the largest, most efficient food bank serving Palm Beach, Broward, Miami-Dade, and Monroe Counties. More than 98% of all donations are put back into the community. The COVID-19 pandemic put a hamper on how they functioned in the community in a way that required quick pivots to go along with the everchanging challenges they faced.
Working with them to communicate how they were working to serve the community, a webpage dedicated the the pandemic was created, alongside several new initiatives that were developed during that time.
The Food FARMacy
The creation of the one-aisle, mobile grocery store under air is an innovative solution to increasing nutritional and health outcomes. Service with dignity and meeting people where they are is central to their "families first" approach.
The FARMacy was created to reduce transportation as a barrier to food access while also providing prescription produce, nutrition education, cooking demonstrations and more.
Designing the identity was the first order of business followed by creating the wrap that would be in keeping with the FSF brand.
The FARMacy was created to reduce transportation as a barrier to food access while also providing prescription produce, nutrition education, cooking demonstrations and more.
Designing the identity was the first order of business followed by creating the wrap that would be in keeping with the FSF brand.
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Expanding the Feeding South Florida's Services Identities
Through the pandemic, Feeding South Florida grew their service offerings to their community which necessitated expanding of their existing identity system. Each logo was designed based on their brand standards.
The Community Kitchen's Environmental Graphic Design
As the pandemic increased food insucurity in the area, Feeding South FLorida expanded with a 5,000-square-foot kitchen and food prep area that can now handle the production of 10,000 hot meals weekly.
The environmental designs created for the kitchen are meant to invoke the positive impact it is making in the community.
Feeding South Florida Videos.
With the shutdown, Feeding South Florida's need to communicate digitally increased, which saw the production of new videos to spread their message to the community.
Creating the collateral for Feeding South Florida's new programs.
Each of their new programs required support collateral to get them going. Here are some examples.
